[Ctd] Slide-Lok Increases Visibility Through National Branding Campaign - Complaint Remover
paul.kholer at gmail.com
Mon Jul 16 12:49:05 PDT 2007
Slide-Lok Increases Visibility Through National Branding Campaign
For Slide-Lok, it's always been about supporting their dealers for the
benefit of the customer. By providing top quality garage cabinets, garage
storage, garage flooring, and closet systems to the customer through their
well trained and well supported North American dealer network, Slide-Lok has
found the formula for success. Now, Slide-Lok announces the latest in a long
line of dealer support services aimed at helping its dealer network increase
brand awareness and attract customers.
Jason Jantzen, marketing director at Slide-Lok, has recently announced the
roll-out of another marketing support program as part of Slide-Lok's long
term strategy to build brand recognition throughout North America. Following
extensive research in brand augmentation, Jantzen's team has given the go
ahead on the design and implementation of a new vehicle and trailer wrap
design that will lend continuity to Slide-Lok's extensive dealer network.
Jantzen explains, "Uniformity is critical in building brand recognition and
our research revealed wide disparities within the overall home organization
industry with how many companies display their image." Jantzen also states,
"Leveraging our large and expanding dealer network to introduce a uniform
and competitively priced vehicle wrap fits perfectly with our long term
strategy of building our brand through national advertising and increased
Brian Strayer, president of Slide-Lok, added "We know that a key goal in
differentiating ourselves from the competition is to provide best in class
training and marketing support to our dealer network." Strayer added,
"Slide-Lok's marketing team, under Jason's leadership, continues to
demonstrate that they understand the value of leveraging our large network
to roll out high quality marketing support at prices that are difficult for
any one dealer to negotiate on their own."
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