[Promotion] Rolling up things
sebas at kde.org
Wed Dec 13 12:19:14 PST 2006
On Wednesday 13 December 2006 20:16, Thilo Pfennig wrote:
> To keep things cooking I like to share some thoughts - some of them
> older, some maybe new.
> If we thing about marketing free desktops nad we would agree that we
> need to collaborate (which we actually do), than we would need to
> think about how marketing should be done.
> >From the perspective of the unique selling point of all free desktops
> - everybody knows that this is primarily in the name. the "free" - but
> often not what is communicated in the first row. Unfortunately I'd
> like to add.
> If I look at organisations I see that the organisations oft the tow
> big D's (desktops) on Linux GNOME and KDE have enough work to do to
> organize their own stuff and also some collaboration via
> I like to discuss the idea to make freedesktop.org indeed more
> important than it is today. The idea to this effort and mailing list
> was to combine some marketing efforts. I think some things may have
> been discussed or be done that have not been done if we haven't
> started this (don't know). But I have not seen real forceful combined
> marketing. I think this is like this because the organisational
> infrastructure is still split.
> I' like to propose another organisation for desktops: A FreeDesktop
> Foundation. You can look at my proposal here:
> Please share your thoughts on this.
I agree with you that the shared effort or Freedesktop promotion has not been
a great success so far, but also that it has not been useless. Having a
common place to share evangelism ideas and marketing-related issues is a step
forward in itself.
The point why it's not widely used yet is -- at least from the KDE side --
because we're very much in the process of setting up the basics, building a
marketing team, getting some strategic things right. (Not sure if you're
subscribed to kde-promo, if so, you might have see some of that stuff come
During a branding and strategy meeting some weeks ago, we clearly stated that
we should not work in any direction against GNOME (which is a good thing in
itself, but not exactly surprising for those that are Free Software people
rather than of the Not-Invented-Here kind.)
As a comment on your proposal of a Freedesktop Foundation, I'm not sure that
it makes sense at this point. It's kind of a chicken-egg thing, of course,
but setting up a foundation is a non-trivial undertaking, and there needs to
be a good reason to do so. This reason, in my opinion is the need for an
official body, for example for legal purposes such as holding a trademark or
licensing stuff as we have with the Free Qt Foundation. Currently, I don't
see this urge.
I am, however, convinced that as soon as the need for such an official body
arises, it's a sign that we've grown together much more, and that this would
be a good thing (not that running a foundation is a funny thing in itself,
but a strong Freedesktop.org is for sure in all our best interest).
KDE e.V. Board Member | http://www.kde.org | GPG Key ID: 9119 0EF9
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