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<b><a class="bz_bug_link
bz_status_NEW "
title="NEW - UI: Branding: LibreOffice Personal edition"
href="https://bugs.documentfoundation.org/show_bug.cgi?id=134486#c43">Comment # 43</a>
on <a class="bz_bug_link
bz_status_NEW "
title="NEW - UI: Branding: LibreOffice Personal edition"
href="https://bugs.documentfoundation.org/show_bug.cgi?id=134486">bug 134486</a>
from <span class="vcard"><a class="email" href="mailto:telesto@surfxs.nl" title="Telesto <telesto@surfxs.nl>"> <span class="fn">Telesto</span></a>
</span></b>
<pre>(In reply to Heiko Tietze from <a href="show_bug.cgi?id=134486#c40">comment #40</a>)
<span class="quote">> Created <span class=""><a href="http://bugs.documentfoundation.org/attachment.cgi?id=162845" name="attach_162845" title="CE label in start center">attachment 162845</a> <a href="http://bugs.documentfoundation.org/attachment.cgi?id=162845&action=edit" title="CE label in start center">[details]</a></span>
> CE label in start center
>
> Assuming we use "Community Edition" (see latest message on BoD ML and to
> members) the start center still shows a not so nice label in the sidebar.
> Any idea to improve this? Please keep in mind that it still should make the
> difference as clear as possible.</span >
For the record. Community Edition surely better compared to Personal edition.
However - backpedaling a bit - still not a large supporter for the edition
branding. Or the more specific, without a well considered marketing strategy.
The community edition branding creates a different product image; less
professional [not a marketing strategist].
So what happens with Enterprises etc who currently use LibreOffice? There is a
risk the will drop LibreOffice in a whole. Community being to unprofessional
and not wanting/can switch to Enterprise edition. For example the IT department
did install LibreOffice, without much involvement of the Legal Department or
Financial department (Free Beer). However spending/contracts makes the whole
story different, everybody wants a say in it.A marked share is of course also a
thing.
And what to do with a (hypothetical) company's who wants to use LibreOffice
without service support, but willing to donate say $3000 a year. Or the lack of
knowledge about financial support. Open Source is free, right! And the
IT-department not suggesting to do a donation; because not their job, don't
care etc.
There a so many narratives/story's you think of.
A part the strategy is clearly communication: open source is not the equivalent
for free. Even if it's available for free; which by itself is already an odd
proposition. The newspaper have (had) a somewhat similar issue related to their
selling model. A hard paywall. 5 articles for free a day/week. Or the whole
paper for free with nudging to buy and/or banners (which are blocked by
ad-blockers).</pre>
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