[Promotion] Research proposal

[Sebastian Kügler]

On Thursday 16 February 2006 12:29, Andreas Nilsson wrote:
> >Since there are some people on this list with some experience of this kind
> > of work, and others with lots of energy, it would be good to first have a
> > really focused and productive discussion on the merits of the approach
> > and how we might go about doing this kind of research.

> Hello Tom!
> Great poll. I have really found the material you previosly posted to
> this list really usefull BTW.

Yup, Tom is great.

> Is there a certain market segment that are going to be asked these
> questions (like a certain age-group or social-group) or just everyone we
> can get hold of?
> If that is the case, perhaps it would be usefull to have some age-data,
> living status etc to get a more clear understanding of what kind of
> people answered the questions, so that you don't get all screwy results
> by accident (like only answers tech-savvy 17-year-olds, when you might
> want to target 35-year old women working in small offices with your
> product or something).

This is actually only partly what's interesting, but should serve as a good 
starting point however.

I think first and foremost, we want to find out what our current market share 
is, and we want to know what the perceived strengths (~= our current selling 
points) to the user are. The current questions should deal with that, but 
surely need to be extended.

We also need to think how this research can be conducted, data collection, 
statistical analysis, that sort of stuff. It's quite an undertaking though.
-- 
sebas

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