Aaagh! Re: [Clipart] new site design in progress

[Carl Worth]

On Mon, 13 Sep 2004 23:51:02 +0900, Jon Phillips wrote:
> Yes, the design won, but moved it along through design evolution phases.
> And was decided in chat channel to make it cooler and not so aggressive
> with orange, etc....those are nice though.

Personally, I find the original about as aggressive as autumn leaves, or
maybe a sunset.

> The shadows were made to make printing and consistency more
> professional.
>
> Take it easy...this logo already has 4 colors and in the old way had
> like 6. So, better to compress and make more solid.

If there were a situation where color reduction is necessary, (say for a
monochrome rendering of the logo), an alternate version of the original
logo could be prepared without the shadows. That would still be quite
recognizable and would reproduce well.

But color reduction/modification till doesn't explain all the changes.
The colored rectangles are less rounded, and the broader black outlines
have a different character than the elegance of the original file
lines. Even the meaning has changed. The original suggests, to me at
least, clippings of a thin material such as paper. The modified version
looks either like outlines with a brush of inconsistent width or like
thick tiles which don't suggest clipart as much to me.

My opinion doesn't mean much, as I am definitely not an artist. And I
didn't even vote in the logo contest. But I was curious to see if there
was consensus for the changes. Was the original artist involved or
consulted in the modifications?

-Carl