[CREATE] LGM2011: Pledgie, call for papers, marketing push

Yuval Levy create07 at sfina.com
Fri Mar 11 05:32:30 PST 2011


On March 11, 2011 08:00:59 AM Louis Desjardins wrote:
> My take is I would prefer that the surroundings graphics change from year
> to year but not the logo and not the type. Something has to remain
> consistent. It's branding.

+1

This reinvention of the wheel at every LGM edition is a waste of resources 
that brands LGM as immature.


> To me it is far more important to have the PR and Pledgie and Website and
> Call for participation out and Sponsors than any other consideration at
> this point in time

yes, freeze the brand for the next five years and focus development of those 
areas that really adds long-term value to LGM rather than wasting resources on 
the creation of the next disposable brand.

Yuv

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