[CREATE] LGM2011: Pledgie, call for papers, marketing push

[Gregory Pittman]

On 03/11/2011 08:32 AM, Yuval Levy wrote:
> On March 11, 2011 08:00:59 AM Louis Desjardins wrote:
>> My take is I would prefer that the surroundings graphics change from year
>> to year but not the logo and not the type. Something has to remain
>> consistent. It's branding.
>
> +1
>
> This reinvention of the wheel at every LGM edition is a waste of resources
> that brands LGM as immature.
>
>
>> To me it is far more important to have the PR and Pledgie and Website and
>> Call for participation out and Sponsors than any other consideration at
>> this point in time
>
> yes, freeze the brand for the next five years and focus development of those
> areas that really adds long-term value to LGM rather than wasting resources on
> the creation of the next disposable brand.

I'm in favor of a large element of constancy, but also that there be 
some creative play to keep each year distinct, and something more than 
just the color scheme.

Greg