[libreoffice-marketing] Re: [libreoffice-design] Moving to LibreOffice 8?

Thu Apr 6 11:22:22 UTC 2023

Hi Gustavo

This is a very good point.

If I see that some software I use regularly has gone from 7.5 to 7.6, say, I wouldn't rush to upgrade unless I knew it fixed a problem that affected me. I'm pretty sure that I would upgrade from 7.5 to to 8.0 far more quickly, if for no other reason that the psychological one of wanting to be using what my head tells me must be an improvement over my current version.

Of course release notes are available to determine what really has changed but I rather suspect that most users never read them.

The discussion of the different motivators for development and marketing people is very interesting. When I was a developer neither I nor anybody in my teams was ever let anywhere near sales activities - and I think for very good reasons.

Cheers

Nige

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________________________________
From: Gustavo Buzzatti Pacheco <gbpacheco at gmail.com>
Sent: 05 April 2023 22:05
To: TDF Devs <libreoffice at lists.freedesktop.org>; TDF Marketing <marketing at global.libreoffice.org>; TDF Design <design at global.libreoffice.org>
Subject: Re: [libreoffice-marketing] Re: [libreoffice-design] Moving to LibreOffice 8?

Hi Eyal, all!

 I also respectfully disagree with you on some points. ;D

 I like the idea to move to 8, even with no big technical innovation (if we
have, for sure it will be better).

 IMHO, long sequences of minor releases (7.6, in the current case) are
getting boring and not important for the users (for both enterprise and
individual profiles).

 I'm not saying that we should embrace the Firefox approach, but thinking
about Italo's idea (8 <-> infinite), I guess the message of this version
could be consolidation, not exactly innovation.

Best
Gustavo

On Tue, Mar 28, 2023 at 4:23 AM Eyal Rozenberg <eyalroz1 at gmx.com> wrote:

> I respectfully disagree with Italo.
>
> First, about the "frame of reference". In my opinion, decisions such as
> major version number bumping are not, first and foremost, marketing
> decisions. That is a _consideration_, since the version number is
> declarative than technical. But - such an action should be "truthful"
> before being "marketable".
>
> It is more important, in my opinion, that users and potential users
> receive trustworthy signaling from the project - not just w.r.t. version
> numbers, but generally - than for the media to get a gimmick for coverage.
>
> A second point is that bumping a version number without a major
> innovation moves you a few more steps into the category of, say, Firefox
> and such, where versions just increase automatically with no meaning
> whatsoever. Italo, you said we are perceived as a "real innovator";
> well, when a real innovator starts having hollow version number bumping,
> that perception fades.
>
> Finally, everyone who likes the marketing potential of version 8 -
> great, but - keep that benefit for when we have a significant step
> forward to celebrate. Don't squander it.
>
>
> Eyal
>
> PS:  availability on a new platform is not a reason to bump a version
> number. It's the "same" software, but built for another target, so same
> version as before. IMHO anyway.
>
>
>
> On 27/03/2023 20:11, Italo Vignoli wrote:
> > Moving to LibreOffice 8 (instead of 7.6) makes sense for marketing
> > purposes, as media is looking at LibreOffice as the real innovator in
> > the open source office suite market, and the feeling of journalists is
> > that we are forever stuck at 7.x.
> >
> > We all know that the next version will not include any significant
> > innovation which can justify the change of version, apart from the new
> > build system for Windows and the availability of LibreOffice for Arm
> > processors on Windows (which has not been announced).
> >
> > Playing with the number 8, which can be rotated 90° to become the
> > "infinite" symbol, we can frame the next version as LibreOffice for an
> > infinite number of users, as we cover all hardware platforms and all
> > operating systems for personal productivity.
> >
> > This is my opinion. If the community wants to stick with 7.6, I won't
> > insist. I have received enough insults both public and private for the
> > marketing plan, and I am still receiving them from a few people, that I
> > am not willing to enter into that process again (even if the decision on
> > the "community" tag has not been mine, but it looks like people have a
> > very short memory).
> >
> > Looking forward to your thoughts.
>
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