[libreoffice-marketing] Re: [libreoffice-design] Moving to LibreOffice 8?

Fri Apr 7 12:31:52 UTC 2023

Hi Mike

Some good points, as always.

Regardless of the version numbering system, it looks like one imperative is to get people to update before their current version falls out of support.

While I don't rush to install the latest version on release day I don't like to rely on my distribution's repository as it often lags well behind. I download and install from the LO website. I often get a message within the LO UI informing me a newer version is available, but I still have to perform an uninstall followed by a full installation from .deb files using dpkg to perform that upgrade.

I may be naive in asking this, but is it feasible to develop a means of performing an upgrade from within the application? If it were just a matter of clicking on a dialog then sitting back for a couple of minutes or so, followed perhaps by a reboot, there would be little incentive NOT to upgrade.

Cheers

Nige

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________________________________
From: Mike Saunders <mike.saunders at documentfoundation.org>
Sent: 07 April 2023 09:23
To: Eyal Rozenberg <eyalroz1 at gmx.com>; TDF Devs <libreoffice at lists.freedesktop.org>; TDF Marketing <marketing at global.libreoffice.org>; TDF Design <design at global.libreoffice.org>
Subject: Re: [libreoffice-marketing] Re: [libreoffice-design] Moving to LibreOffice 8?

Hello,

On 06.04.23 22:12, Eyal Rozenberg wrote:
>
> Great, what's the problem? Why should we be in a rush to get existing
> users to upgrade from 7.5 to 7.6?

Well, one argument is that we have very limited resources to support two
branches. LibreOffice 7.5 won't be around forever, so at some point
we'll need to push people to update to 7.6/8.0, as the previous version
won't be maintained and could potentially have security issues.

On Reddit, social media etc. we see lots of posts from people using
ancient versions of LibreOffice, and have no idea that there are newer
major releases. There are various reasons for that, but IMO we need to
keep people up-to-date. Not for quarterly sales targets as a
CompuGlobalHyperMegaCorp, as you say, but because it's better for us all
in the project when people are using maintained and supported versions.

> So,
> we should be at least skeptical about copying MS behavior regarding MSO
> in which their marketing wing is calling the shots.

Agreed that we shouldn't copy problematic behaviour, but if our goal is
to raise awareness of LibreOffice as much as possible, and get it into
as many hands as possible (and I know not everyone agrees with that),
then we have to be aware of the market in which we're operating, and
competing.

IMO, it's a lot like the whole "using proprietary services to reach
users" debate. Arguably, as a FOSS project, we should avoid closed
platforms like Twitter and Facebook. But we make a compromise and are
active on those platforms, because they are very effective for reaching
new users and communicating with them.

So I think our marketing has to balance these things. If we only care
about the technical side, we could use XTerm-style numbering (just keep
bumping a single number with every release). But as if we want to reach
Microsoft Office users and make a compelling argument to them, our
marketing has to fit.

And I know that Italo has a ton of experience and knowledge in this
field, so his perspective on this is very valuable IMO.

Cheers,
Mike

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