[Promotion] Rolling up things

[Quim Gil]

2006/12/13, Thilo Pfennig <tpfennig at gmail.com>:
> to combine some marketing efforts.

In order to be effective on this we need to agree first about the
target audience(s) of our marketing efforts. This is a question that
is not even clear inside our marketing teams (I'm talking at least
about GNOME here).

Newcomers to marketing efforts start almost always thinking in end
users. I did this myself when approaching GNOME's marketing team.
However, the more we discuss marketing strategies the more I think
that we free desktops need to target other audiences i.e. non-free
application developers or distributions.

End users coming from Windows or Mac get to understand what is a free
OS distribution, but the concept of "free desktop" is generally too
abstract to them.

If we start agreeing the 2-4 target audiences we want to market, then
we will probably have a better foundation to start designing common
marketing strategies.

-- 
Quim Gil /// http://desdeamericaconamor.org