Fwd: [Promotion] Research proposal

[Sebastian Kügler]

On Thursday 16 February 2006 13:15, Thilo Pfennig wrote:
> ---------- Forwarded message ----------
> From: Thilo Pfennig <tpfennig at gmail.com>
> Date: 16.02.2006 13:14
> Subject: Re: [Promotion] Research proposal
> To: Tom Chance <tom at acrewoods.net>
>
> 2006/2/16, Tom Chance <tom at acrewoods.net>:
> > We discussed doing some collaborative research on the KDE marketing list
> > and came up with the following as a possible starting point. What do
> > people think? How could/should we go about doing this sort of research?
>
> The question in my mind is, what people do we want to question?  Are
> we inteding to question the current users of free desktops or do we
> ant to do a general survey to all possible computer users. The latter
> could give us some hints what kind of people/user could be interested
> in free sorftware, the former would more analyse the current use.
>
> Both would have interesting results and maybe both directions could be
> mixed. What was your focus while composing the questions?

First, 'what do we want to know', then 'who can tell us that'.

So a possible set of research questions (might not fit together in one inquiry 
very well) would be:

1) What is the current market share of (free desktops|KDE|GNOME)?
2) Why did those users choose for (ABC)?
3) What needs to filled in to reach out for new markets?

ad 3) That's fuzzy, as in "which market exactly?". I'm working on a 
      segmentation analysis right now, so  we might be able to tell soonish.
-- 
sebas

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