[Clipart] Open Clip Art Library Theme/Seasonal Package Releases

[Greg Bulmash]

Jul 1 is 10 days *after* summer starts. Many people doing "summer"
things that require clipart are planning or developing them *before*
summer starts or right when it starts. By July 1, the usefulness of a
summer collection is cut in half (or more).

Also, remember that many publications plan and create content in
advance. Releasing seasonal collections once you're already into the
season ensures that you're doing it too late to get picked up in many
round-ups of season-themed resources.

Seriously, talk to someone else in the media and ask them about
editorial calendars. By waiting until after a season starts to release
and promote a seasonal clip art collection, you're shooting the
collection in the foot.

The Summer collection needs to be released May 27th and the Spring
collection needs to wait until next year. I cannot stress this enough.
Let's be media savvy about this... please.

On Jul 1, do a sports theme or other non-seasonal evergreen that can
always be re-released with a refresh when most advantageous. And get
started on the Halloween and Christmas packages *now* because those
are HUGE clipart usage times and the times that a good collection
could get the most press.

- Greg

On Thu, May 6, 2010 at 1:04 PM, Jon Phillips <jon at rejon.org> wrote:
> Agree, but this one will be out by end of this month, then we can pick
> the theme summer for June to be released july 1....cool, that will
> rectify this issue...
>
> Jon
>
> On Thu, May 6, 2010 at 12:03 PM, Greg Bulmash
> <oneminuteinspirations at gmail.com> wrote:
>> Considering that most people need clipart for things that are coming
>> up, not things that are  almost over. You'll be just over 3 weeks from
>> the start of summer and everyone's projects that feature spring will
>> already be done or past the design phase in the pipeline. A spring
>> pack will basically be useless until December or January when
>> spring-based design projects are being planned.
>>
>> Even when you think of teachers or non-profits, all their "Spring"
>> events and "Spring" displays were created back in March or early
>> April. Spring's basically over from a design perspective.
>>
>> If you want to get press and word of mouth, don't put out packs
>> *after* people need them. Do it as the need is ramping up and is on
>> their minds.
>>
>> A summer pack would be better. An Americana pack would get you more
>> press in the U.S. (with 4th of July coming around). And you should
>> start prepping the Christmas and Halloween packs now so they can get
>> extra attention from us and be extra impressive when they release.
>>
>> - Greg
>>
>> On Thu, May 6, 2010 at 11:14 AM, Jon Phillips <jon at rejon.org> wrote:
>>> I think they should all just come in and decide upon a tag like
>>>
>>> may2010 and spring
>>>
>>> or spring2010
>>>
>>> Another idea, is to have upon upload something like a dropdown saying:
>>>
>>> Is this to be included in the spring 2010 package of themed clipart?
>>>
>>> Or, more generic so we can re-use: Include in themed package:
>>> (dropdown with the tag to be added)?
>>>
>>> Then, upon uploading one can add.
>>>
>>> Another task would be to go through the collection of cliparts we have
>>> and tag them appropriately.
>>>
>>> I would prefer a tag that denotes both the month and theme and year,
>>> or could just use the spring and may2010 tags.
>>>
>>> Thoughts! Great work Brad!
>>>
>>> Jon
>>>
>>> On Thu, May 6, 2010 at 10:34 AM, Brad Phillips <brad at bradphillips.org> wrote:
>>>> Hi everyone,
>>>>
>>>> My name is Brad, and I'm going to be organizing a batch of new clip art to
>>>> release alongside the monthly OCAL revisions.  What we'd like to do is get
>>>> the community involved in producing work that centers around a certain theme
>>>> every month.  These works will be gathered and archived into a downloadable
>>>> package that will act as a supplement to the press releases.
>>>>
>>>> Our theme for the initial package release will be Spring, so any artist
>>>> who's interested in creating some content for this package can use the
>>>> Spring Season as their guide.  We plan on having this package ready to go by
>>>> May 27th (to coincide with the upcoming Libre Graphics Meeting).  I'll be
>>>> personally working on clip art up for this package, and it would be awesome
>>>> if everyone else could jump in and upload some work that can fit into this
>>>> package.  Our goal is to get at least 30 svgs into the initial release and
>>>> continue growing each month.
>>>>
>>>> At this point, I'm unsure of the best method of gathering the work, so input
>>>> is appreciated.  Do we want to tag our uploads appropriately, so that they
>>>> can be easily rounded up in an OCAL search?  Do we want to gather off them
>>>> site & upload them all at once to coincide with the releases?  What do you
>>>> all think?
>>>>
>>>> Let's make some Spring content!
>>>>
>>>> Cheers,
>>>> +Brad
>>>> _______________________________________________
>>>> clipart mailing list
>>>> clipart at lists.freedesktop.org
>>>> http://lists.freedesktop.org/mailman/listinfo/clipart
>>>>
>>>
>>>
>>>
>>> --
>>> Jon Phillips
>>> http://rejon.org/
>>> http://fabricatorz.com/
>>> http://status.net/
>>> http://rejon.status.net + skype: kidproto
>>> +1.415.830.3884 (sf/global)
>>> +86.134.3957.2035 (china)
>>> _______________________________________________
>>> clipart mailing list
>>> clipart at lists.freedesktop.org
>>> http://lists.freedesktop.org/mailman/listinfo/clipart
>>>
>>
>
>
>
> --
> Jon Phillips
> http://rejon.org/
> http://fabricatorz.com/
> http://status.net/
> http://rejon.status.net + skype: kidproto
> +1.415.830.3884 (sf/global)
> +86.134.3957.2035 (china)
>